XBOX GAMING CONSOLE KEY TO MICROSOFT’S FUTURE
The most anticipated game system of the holiday season is due in stores this week, and the all-too-familiar company behind it might not be readily apparent.The Xbox console is, like many teen-agers, embarrassed to be seen with its parents. In its $500 million worldwide advertising blitz, Microsoft’s name will appear in tiny type, if at all. If the software giant is mentioned, it’ll be to appeal to gamers’ parents, says John O’Rourke, the…Press: Press of Atlantic City, The (NJ)
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